When Brandon “Scoop B” Robinson of Bally Sports asked Cam Thomas back in January why he doesn’t smile more, Thomas came up with an answer in line with his well-known stoicism.
“Ain’t sh*t funny,” he said. In other words, he has high standards. He later elaborated on things by saying he takes his basketball seriously. It’s not funny. It’s serious business.
Serious business indeed. On the day after he went for his third straight 40 piece, Thomas, through his C. Thomas Enterprises, registered a trademark on “Ain’t Sh*t Funny” for hats and shirts with the U.S. Patent and Trademark Office.