If you had any doubt that the Nets will be taking full advantage of Jeremy Lin's arrival, not to worry.
In yet another example of how they're going to be aggressive in pursuing the Chinese and Chinese American market, the Nets have quietly listed a job opening for a "digital content producer" to handle the "Nets’ Mandarin platforms." That means their Chinese language websites and social media. The job is new and full-time.
The Nets, like every NBA team has its own Chinese language site and its own presence on Weibo, the giant social media operation that's been called a cross between Facebook and Twitter.