The end of each summer marks the start of 2K season. It’s a dead time in the NBA world, and it allows the gaming franchise to market their product to its full extent. Hyping up 2K17 goes beyond commercials and other kinds of typical ads, and Ronnie Singh–a.k.a. Ronnie 2K–enlists the help of today’s players to help spread the word.
Players tweet at Ronnie, with the hope of him passing along their in-game rating and a screenshot. As of now, only two Nets have had their ratings released: Sean Kilpatrick (72) and Chris McCullough (70).