Back in the dark days before the Nets moved to Brooklyn and were looking for whatever exposure they could find, Brett Yormark would say that whenever the NBA called for volunteers, “we would raise our hands.”
It wasn’t just the need for exposure. It was about building a global brand commensurate with its new location in one of the world’s most diverse melting pots, Brooklyn, U.S.A. As a result, the Brooklyn Nets are the NBA’s most traveled franchises, basketball ambassadors and representatives of their owners, the first European (and first Russian) and first Chinese governors in the league.