It is the summer of cross-marketing for the Brooklyn Nets, New York Liberty and Barclays Center. Players show up at concerts. Artists show up at Liberty games, etc. and Jason Sudeikis is EVERYWHERE ... But this one is BIG.
In anticipation of a Hot Wheels Monster Truck show at the end of the month, Barclays Center unveiled two locally-themed entries, one dressed in black-and-white for the Brooklyn Nets, the other in seafoam-and-black for the New York Liberty. Both were designed in-house by the BSE Global creative team which does everything from designing team logos to “characterfying” Ellie the Elephant and now rolling out monster trucks.