WIth the Nets attendance in decline --they're 28th and recently fell behind the 76ers-- Brett Yormark says the answer to putting more people in the seats is simple: play better!
Asked by Crain's Business how he can keep fans "engaged," Yormark responded...
The team has to play better. We’ve got to give people a reason to show up every night. One area we’ve lagged from last year is the show rate: the portion of people who buy tickets and show up. We’re thinking very proactively about how we keep people engaged, create value for them and amplify the in-arena experience—so people have a wonderful experience, win or lose
Yormark mostly talked about the Islanders' experience in Brooklyn --which has its own issues-- and noted that the Nassau Coliseum renovation is likely to be complete by the "winter of 2016.