The Daily News' Michael O'Keefe and Nathaniel VInton sat down this week with Brett Yormark to talk about the Nets declining attendance, which is now near New Jersey levels. Yormark admitted there are issues, particularly with no-shows, but said he expects the franchise will rebound and be a "major player" in free agency next summer.
Yormark admitted that to put more fannies in the seats, as George Steinbrenner used ot say, the Nets have instituted a ticket giveaway through Play-by-Play, a Broadway seat-filler service.
"This is a way to grow the base," said Yormark. "It’s a way to get new faces in the building.