We missed this back in June but it's still relevant today: Billy King talking to a London group, Leadership in Sport, about his vision for the Nets and how players have to fit into the team culture, even in their social media offerings.
It may be two months old, but in light of what happened in the draft, free agency --and one big contract move, it's an interesting take on where the GM sees the team headed.
On implementing your culture...
"The big thing is character. You try to get guys who understand that they're bigger than themselves, that the team is bigger than them.