Beyond Meat, whose investors have included Kyrie Irving and DeAndre Jordan, will get a boost in the lucrative China market from Alibaba, Joe Tsai’s giant e-commerce company.
Beyond Meat announced Tuesday that Alibaba’s Freshippo grocery stores would start selling its meatless burger patties, marking its first entry into supermarkets in mainland China.
More American companies are working with Alibaba to sell to the huge consumer market in China, with 350+ million middle class consumers and growing. https://t.co/ahMoGKMRtT
— Joe Tsai (@joetsai1999) July 1, 2020
Specifically, the company announced that its signature product, Beyond Burgers, will be available at 50 Freshippo locations in Shanghai starting Saturday.