“The game is best when the game is free.” - Juanita Anderson, veteran TV producer.
It’s hard to keep up with watching live sports these days. Between the increasing price of cable, need for various paid streaming services, League Pass problems, etc., tuning in to watch your favorite team can be a hassle. It creates unnecessary barriers for people to watch, and it can lead to decreasing fan interest if leagues and networks aren’t careful. Across the sports landscape, we’ve seen teams start to work against that trend.