Translation, the Jay-Z founded ad agency that created “Hello Brooklyn” in 2012, is once again tasked with creating a marketing and advertising campaign, this time based on “Brooklyn Grit.”
The New York agency, headed by Steve Stoute, has been asked to develop the campaign prior to the start of the 2017-18 season. “Brooklyn Grit” has been the team’s mantra the last several years as the on-court product rebuilds.
“The Brooklyn Nets bring determination and hard work to every game, representing values that go to the heart of what it means to be a Brooklynite and a New Yorker,” Stoute said in a statement.