In an interview posted this weekend, Nets CEO John Abbamondi told Bloomberg News that while the team is still seeking that global brand, the focus is Brooklyn and its unique blend of everything from fashion to arts to basketball.
“We really want to represent Brooklyn and be authentic to Brooklyn. We’re not the New York Nets, we’re the Brooklyn Nets and there’s a difference,” said Abbamondi who’s also CEO of BSE Global, Joe Tsai’s holding company.
Abbamondi said his rationale is simple: the borough is unique and its moment is now ... just like the Nets.