Sky Sports News carried out a brutal cull last week with 20-25 staff set to depart.
Some have pointed out that the cuts, which have left many devastated, come at a time when the broadcaster is paying reality TV star and former Crawley Town footballer Mark Wright to present a morning show during the Euros.
A host of recognisable reporters and presenters have already been unceremoniously kicked into touch, in a move that has sent shockwaves through the industry.
The fallout from the pandemic, along with a drive for the next generation of subscribers and a shift towards increased digital content under new boss Mark Alford, are behind the action with some believing Sky are following the BBC's lead of pursuing dumbed-down content in a drive for youth.