The UK pay-per-view figures for Saturday night's world heavyweight title boxing showdown between Anthony Joshua and Wladimir Klitschko will remain a closely guarded secret.
Sky Sports never reveal their PPV numbers and it is rarely in the interests of promoters to have their boxers or rivals knowing details which might affect future negotiations. TV networks would also come under pressure to reveal poor PPV figures if they trumpeted the good ones.
However, Joshua-Klitschko has captured the imagination of the wider public, helped by the lack of trash talk between the fighters, to the extent there could be a record PPV take-up, eclipsing the estimated 1.