RIYADH, Saudi Arabia -- When fans arrived at the King Fahd International Stadium to watch the Italian Super Cup between Milan and Inter last week, they were each handed an LED wristband that was programmed to flash red or blue (the colours of the two teams) whenever a goal went in. Each time Inter scored in their 3-0 win, the wristbands turned the stadium into a wave of bouncing blue lights -- an impressive spectacle on an otherwise dark and cold desert night. The rights to stage the one game cost $8 million alone, but there's no expense spared when Saudi Arabia puts on a show.
Ronaldo, Messi and the 2030 World Cup? A week of watching Saudi Arabia's major soccer ambitions
