Manchester City are introducing DJs to perform for supporters in a revamp of the Etihad Stadium concourses.
The Premier League champions have redesigned areas inside the South Stand in a project they say will enhance fan experience at matches, starting against Bournemouth on Saturday.
They include new self-service vending machines with a wider range of food and the concourse will remain open after matches following extensive building work over the summer.
The quirky idea of installing a DJ booth in the space represents a shift in entertainment inside a football stadium, a move that could be replicated by other top-flight clubs.