Striker Lewis Grabban says the chance to work with Jaap Stam and help Reading push for Championship promotion prompted him to join them on loan.
Grabban, 29, joined on transfer deadline day on loan from Bournemouth until the end of the season.
"I wanted to join somewhere that was competitive in the Championship," he told BBC Radio Berkshire.
"Fans will be expecting us to win most games, so hopefully I can add to the quality and try and gain us promotion."
Grabban has had two spells at Bournemouth either side of 18 months at Norwich City, who he helped guide to promotion via the Championship play-offs in 2015.