Harry Redknapp has encouraged local entrepreneur and philanthropist Joseph Ashford-Ellis to subsidise the final 500 tickets for this weekend's historic cruiserweight world title fight featuring Chris Billam-Smith at Bournemouth's Vitality Stadium.
Boxing fans had taken to social media to call for the prices to be dropped so that those who couldn't afford to purchase a full-price tickets could attend the highly-anticipated bout.
Therefore, Redknapp teamed up with Ashford-Ellis - who has already donated all his profits from his show to local charities including an amateur boxing gym and a soup kitchen- to address the issue.