Bournemouth are close to agreeing a deal for Cardiff City's Wales international striker Kieffer Moore.
Moore has been regularly linked with a move to Scott Parker's side during the January window, but Cardiff have remained tight-lipped over a potential deal.
However, Moore is now said to be en route to the south coast for a medical after BBC Sport announced that a fee of around £5million had been proposed.
The news comes shortly after Bluebirds manager Steve Morison said that it was imperative Moore did not leave the club.