Steve Cook atoned for a defensive howler by heading Bournemouth's second goal in an eventful 200th club appearance as the Cherries hammered Hull City 6-1.
Junior Stanislas fired a brace to add to goals from Cook, Charlie Daniels, Callum Wilson and Dan Gosling, as Eddie Howe's men romped to their record Premier League victory.
Centre-back Cook gifted Hull possession then clumsily diverted Ryan Mason's speculative effort past the wrong-footed Artur Boruc - before burying a header at the other end just seven minutes later.
Mason's fortunate goal had Hull level at 1-1 and Cook pounding the turf in disbelief.