Two articles:
MLB Needs To Stop Using Mike Trout's Personality As A Shield For Its Failures
We've known for a long time that MLB has a marketing problem. ... The only league that even comes close to being as terrible at baseball in these [promotional] areas is the one where players routinely die from a degenerative brain disease, but not before they are insulted and denigrated by owners whenever they try to express opinions about civil rights or free speech. ...
None of MLB's marketing problems have anything to do with Mike Trout.