The 254-foot ‘Black Lives Matter’ billboard that stands outside Fenway Park is not a political statement, according to Red Sox team president and CEO Sam Kennedy — it’s simply an acknowledgment of the team’s commitment to racial justice.
In a Zoom conference call on Thursday, Kennedy clarified that the billboard represents the team’s commitment to ‘stand with’ and support the Black Lives Matter movement.
“The amplification and reinforcement of the Black Lives Matter message or movement, we don’t see it as a political statement. We see it as a human rights statement,” Kennedy said during the call.