For those unfamiliar, BodyArmor is a premium sports drink marketed towards high-performance athletes, both professional and amateur. In a press release issued this morning, the company announced that they have added Mookie Betts as a brand partner and sponsor. The official dollar/length terms of the partnership have not been made public, but Betts will receive equity in the company based on the agreement.
The company is backed by former NBA star Kobe Bryant and achieved national distribution in 2015 as an alternative option to traditional sports drinks that feature artificial ingredients. As part of the multi-year partnership, Betts will be involved in their digital marketing campaigns as well as local events to generate awareness around the New England area.