NEW YORK (AP) — Major League Baseball teams will have advertising on their helmets during the postseason.
MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.
Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company’s ostrich logo silhouetted by a red square, with an alternate color for red helmets.
Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025-27.