COMMENTARY
Even before the five straight losses in Detroit and Queens, and the return to .500 months after they’d finally shed it, the Red Sox were trying to sell tickets for this weekend’s home series with the historically terrible White Sox thusly:
“A scary good time.”
It harkens back to the winter, when the prospect of selling anything around the team seemed a rough go, though the team’s marketing arm spun it as more different than difficult.
“We’re not going to talk [fans] out of something that they feel,” Adam Grossman, the Sox chief marketing officer, told the Globe in April.