Ice, ice baby: MLB joins in on ALS challenge

3m - MLB Boston Red Sox

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• Darren Rovell, ESPN.com Sports Business reporter Close
  • ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06
  • Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News
  • Formerly worked as analyst at CNBC

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The ALS Association is bringing back last summer's viral hit, the Ice Bucket Challenge, with an assist from Major League Baseball.