They were 25 feet tall and they were gorgeous. You could see them from the Massachusetts Turnpike, from Lansdowne Street, and from Section 9, Row 12, Seats 1 and 2. You could probably see them from the top of Mount Wachusett if you had a telephoto lens.
They were three giant fiberglass Coke bottles and they were strapped to a light tower that rises from the top of Fenway Park’s historic Green Monster.
That lede you just read is the opening of a Dan Shaugnassey column from March of 1997 when the soda giant Coca-Cola first partnered with the Boston Red Sox for new signage atop the wall in left field, with some revisions where I took artistic liberties.