NEW YORK - Major League Baseball announced on Thursday that it is supporting The ALS Association's new ALS Home Health Initiative by launching the "MLB Fights ALS" campaign, a league-wide fundraising effort that will begin on Tuesday and run through Aug. 5. The campaign was inspired by former Boston College baseball captain and ALS advocate and patient Pete Frates.
It will be promoted in ballparks, by MLB's media assets and as well as YouCaring.com. Beginning with an initial $50,000 contribution from MLB, the effort will seek to generate additional funds for the Home Health Initiative's mission of providing in-home care to individuals and families affected by what forever became known as Lou Gehrig's Disease.