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Maryland pushing for alcohol sales; when should BC try?

Maryland is the latest college sports program exploring alcohol sales at football and basketball games. Their logic -- like the other schools that have implemented similar programs -- is that the stadium sales increases revenue and decreases binge drinking. Current ACC schools, Miami, Syracuse and Louisville sell alcohol at events. At what point should BC try this?

The limited and restrictive nature of tailgating at BC games is a common complaint. The school also dislikes the late arriving crowd. Would serving beers and wine in Alumni make people happy and get fans to their seats on time?