Momentum is defined as the strength or force gained by motion or by a series of events. It often reflects positive or negative surges, especially in college athletics, and touches upon upslopes and downswings relative to local and national competitors and brands. It's the abstract energy around a discussion, known all too well in Boston College circles for its ability to constantly bend emotions on a weekly basis.
As the architect of Temple University's recent run of success, Patrick Kraft understands as well as anyone how momentum can shape a discussion. Identifying the idiosyncrasies is part of his job as an athletics director, and it's why he was happy enjoying the spoils of his work in Philadelphia.