Last year, the ALS Ice Bucket Challenge went from cause to phenomenon in a couple of short weeks. With our own Pete Frates driving the cause, the unknown territory of Lou Gehrig's Disease jumped to the forefront of pop culture. Even if people weren't donating, the simple act of dumping ice water on their heads helped at least start and later continue the conversation about the debilitating disease and its impact or effects.
Here we are roughly a year later. It's always tough to kickstart a movement for a second straight year. After last year's Ice Bucket Challenge felt so organic, especially as everyone got in on it, the second year can sometimes feel like something that might be forced.