On Friday, the college hockey world learned that the American Sports Network will fold next month.
This was the final year of Hockey East’s ASN deal anyway, so the potential already existed for changes to the league’s TV rights next year. But the demise of Hockey East’s current TV provider gives the league a chance to rethink and reboot their media strategy, and properly set themselves up for the 21st century.
In order to get the most out of their next TV deal, Hockey East needs to think long and hard about what the deal should accomplish.