The Under Armour era at BC is over as Boston College has announced a 10-year deal with Boston-based New Balance to outfit “30 of BC’s 31 varsity teams” (every team except for football).
Sports Business Journal and the Boston Globe have reported further on the announcement and claim the deal is worth $45 million over 10 years, the largest in school history.
The move is a key part of New Balance’s push into the basketball market. They have had a limited presence in the NBA and in college basketball, but made headlines by signing Kawhi Leonard to an apparel deal and have been ramping up their presence in the basketball shoe market in recent years.