In a gathering with alumni benefactors last evening, Athletics's Director Martin Jarmond announced a $150 million dollar campaign effort to re-brand Boston College athletics and make us one of the top-tier athletic programs in the ACC. The five year plan will address multiple areas within the organization including academic support programs for student athletes, facility management, fan game-day experience and a whole host of other changes aimed at making Boston College one of the strongest programs in the conference. Much of this plan’s success will hinder on donations of alumni, parents, former athletes, corporate members and other members of the BC community.