NEW YORK — Coming off one of the most successful seasons in WNBA history on and off the court, the league has found ways to try to bring in new fans.
Whether streaming games on Twitter, partnering with FanDuel to offer daily fantasy sports or just having more games on television, the WNBA is growing.
"I think the WNBA is doing a great job using multiple platforms to broaden their audience," ESPN broadcaster Rebecca Lobo said. "I see firsthand how my own kids consume sports, and streaming is the primary option for them. My oldest daughter had her own WNBA Live Access account last year because she wanted to watch different games than what I was watching via my app.