"Uncle Drew," the movie starring Boston Celtics guard Kyrie Irving, is being considered a hit, doing $33.4 million at the U.S. box office two weeks after its release in theaters.
The comedy, which debuted on June 29, was made on a budget of less than $20 million. By comparison, "Semi-Pro," which starred Will Ferrell as a player-owner of a fictional ABA team, only brought in $33.4 million domestically for the entirety of its run in theaters -- and that came off a reported budget of $55 million.
"We didn't want to hype things up, either internally or externally," said Lou Arbetter, the general manager of PepsiCo Content Studio.