MINNEAPOLIS — The Minnesota Timberwolves are getting into the jersey advertisement game with a Fitbit patch in a three-year deal.
The Timberwolves announced the marketing collaboration for the team's first jersey patch on Tuesday. Fitbit also will be featured in the newly renovated Target Center, with the team exploring ways the wearable technology can help players, employees and fans track their health and fitness during practices, games and everyday activities.
Timberwolves CEO Ethan Casson said the team sees the partnership as more than a small patch in the corner of newly designed jerseys unveiled later this summer.