Recently, the United States has been going through a technological wave of growth in mobile betting as sports gambling becomes more and more lax in various states. It opens a new frontier for sports fans to bet on games available from the palm of their hands. The Boston Celtics, one of the NBA’s most storied franchises, is one team that’s benefiting from this trend. An enthusiastic Celtic fan base has been drawn with a passion and dedication to live games.
The purpose of this article is to study the exceptional influence mobile betting has on Celtics fan engagement and the way fans relate to the team and the sport.