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The Retired Numbers Project: Number 10 – Jo Jo White

From now until February 11, Red’s Army will be posting stories about the players behind the Celtics’ 22 retired numbers and that one retired nickname.

Stories are being posted in the order that the numbers were retired – except today, where we honor the legendary No. 10, who passed away yesterday at age 71.

In the early 1970s, the Celtics and the Knicks had a white-hot rivalry. They battled almost every year for supremacy of the Eastern Conference, and both franchises won two championships between 1970 and 1976. The duel between point guards Jo Jo White and Walt Frazier epitomized that rivalry.