The scene is different, but the rivalry remains.
LeBron James is a popular guy these days. His jersey is number one in sales. Winning cures all kinds of ill will around the league and he's now a 2 time champion. He's also the guy that went home again to Cleveland, thus making amends with one of the prime anti-LeBron populations. So everyone pretty much loves LeBron James again, right?
Well, not so much in Boston. We like our grudges and James isn't going to feel any love from us any time soon.
Witness:
I don't really know what it is about the guy, but he's just so easy for a Boston fan to dislike.