When it came to throwing ads on NBA jerseys I was right up there with the biggest of skeptics. All I could imagine were those European football(soccer) jerseys with the massive logos on them. Most soccer fans I know don't seem to mind them, partly because they've just been ingrained on them for so long nobody knows any different. Fun Fact: Jersey sponsorship originated in 1973 in the German Bundesliga (Germany's premier football league) on a club called Eintracht Braunschweig, and their sponsor was...Jagermeister. I would have no problem repping that logo on my chest.