The Boston Celtics youth movement is proving to be a potential marketing bonanza for unexpected brands - first Robert Williams, and now Jayson Tatum.
It started with TIMELORD getting interest from TIMEX watches due to his quantum-powered nickname, and after Jayson "Taco Jay" Tatum won the Taco Bell Skills Challenge, part of this week's All-Star celebrations, that speculation on the strength of the Duke product as a brand spokesperson emerged for that fine brand of definitely-not-Mexican-fast-food.
Tatum, who got the nick from his excessive love of cheese atop such gringo-esque facsimiles of roughly half the street food in my neighborhood (Mexico City, for newer readers), seems an ideal match given his tastes, moniker, and now victory in a Taco Bell-sponsored event.