SAN CLEMENTE, Calif. — Rihanna designs them, Jay Z sings about them and the rest of the world can’t seem to get enough of Stance socks.
The company’s comfortable, colorful and well-made take on humble hosiery is turning the sock into the next pocket square and becoming a pop-culture status symbol along the way.
In just five years since the first Stance socks hit retail, they’ve earned a shout-out in Jay Z lyrics (“This ain’t gray sweat suits and white tube socks / This is black leather pants and a pair of Stance”), attracted a constellation of celebrity investors (including Jay Z and Will Smith), brand ambassadors (the bands Santigold and Haim), and now its first celebrity designer in Rihanna, tapped to collaborate on a line of socks and help shape the fall 2015 advertising campaign.