Content warning: I’m going to talk about narratives which some people find tedious, annoying, or outright offensive. If you are one such person, I would completely understand if you moved on to one of the many well written articles on this site that actually matter.
The NBA, when it boils down to it, is entertainment. We are the consumers and we pay for the service of being entertained. The media (which includes this blog) is a symbiotic industry that both profits off the sports it covers but also directly contributes to the promotion of the product.