When free agent Gordon Hayward committed himself to the Boston Celtics this summer, the lack of an official press conference was perplexing for some frustrated fans.
When is ur Boston press conference? Can't avoid stuff like that in this town
why haven't the Celtics had a press conference with Gordon Hayward?
— deplorable teamster (@bmf0000) July 14, 2017
Gordon Hayward should be a man and have a real press conference. 128 million and he cant do that for the Celtics?
— brian skinner (@Rushlimbang) July 14, 2017
Well, it appears it may have been part of a broader plan for an even more significant event.