Each Christmas, NBA fans gather around their televisions to enjoy a full day of hoops (or they go spend time with their families like weirdos). The league has done a great job of integrating the game into the traditions of many families, as they celebrate the holiday.
With the day being one of the biggest of the year for the NBA, plenty of time and money goes into nailing the promotional materials. This year, they decided to include Boston Celtics star Jayson Tatum in a recreation of one of their all-time great advertisements, the “Jingle Hoops” commercial.