Jaylen Brown has already accomplished plenty this year. The Celtics All-Star won his first NBA title while taking home both Eastern Conference Finals and NBA Finals MVP honors during Boston’s championship run.
Now, the 27-year-old swingman is setting his sights on another venture. Brown announced Tuesday that he is launching his own performance brand, along with his first signature sneaker.
Brown announced his new performance brand, 741, on Tuesday, via X. He donned his first sneakers with the brand — dubbed “The Rover” — during Tuesday’s Media Day at the Auerbach Center before wearing a gray colorway of the shoe during Wednesday’s training camp practice in Brighton.