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Jaylen Brown explained why he deactivated his Instagram account

The Celtics arrived at the NBA’s bubble in Orlando on Wednesday and Jaylen Brown is locked in.

The young forward deactivated his Instagram account not long after the Celtics touched down in Florida.

“I’m not trying to be on social media,” Brown told reporters via Zoom on Friday. “I deactivated my Instagram account, not because I feel like it is a distraction. But until I get a routine, I want to not pick up bad habits and things like that.”

Brown’s decision to log off Instagram before the playoffs start isn’t uncommon.