Sneakers have been a big part of basketball culture for a long time, and when Jaylen Brown found himself bored during the offseason he decided to create a brand of his own.
Brown, who scored a team-high 30 points in Monday’s win against the Bucks, described the feeling he got from wearing shoes from his own brand during the game.
According to its website, Brown’s company 741 is a performance brand whose mission is to empower athletes and provide consumers with quality, stylish designs that elevate performance.
The 7 stands for Brown’s Celtics jersey number.