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Jaylen Brown calls out Nike’s ‘weird energy’ after sending ‘childish’ tweet

It didn’t take very long for Jaylen Brown to respond to Nike after the sporting giant seemingly trolled the swingman on social media Thursday.

Nike sparked the latest chapter in its ongoing feud with Brown shortly after the 2024 NBA Finals MVP labeled Bucks forward Giannis Antetokounmpo as “childish” after a recent matchup in Milwaukee. Brown was irked after Antetokounmpo faked a handshake before pulling his arm away from Brown after a hard foul.

After Antetokounmpo — who is under contract with Nike — dropped 59 points against the Nets on Wednesday, Nike Basketball fired off a tweet in support of the Bucks star, while using some conspicuous word choices.